There is an amazing selection of Wholesale Costume Jewellery available for retailers to choose from these days.
The manufacturing processes used by wholesale jewellery manufacturers have become more sophisticated, and their approach to product design is now more strategic than ever before. Customers are increasingly discerning which has forced manufacturers to raise the bar in order to attract orders and produce collections that appeal to a fashion conscious audience.
The recent boom in throwaway fashion, fuelled by cheap fashion retailers such as H & M and Primark, has had a knock on effect in the wholesale jewellery market.
Precious jewellery such as diamonds and gold will always remain popular, however fashion conscious shoppers are more likely to opt for costume jewellery because of its affordability, increasing quality, and because they can easily update their accessories as fashion trends change, without spending a fortune.
Convincing imitation diamond earrings and rings can be bought for as little as $15 in some cases, so it isn’t surprising that shoppers are buying these accessories rather than spending hundreds of dollars on the real thing.
Manufacturing jewellery for wholesale distribution is a highly competitive and lucrative industry. There are many companies and private individuals, mostly in China and other Far Eastern countries, who make jewellery in bulk, the majority of which is destined for Europe and the United States.
In order to meet demand, they have to create striking jewellery that makes a lasting impact. In order to give themselves a competitive edge many of the top wholesale jewellery manufacturers will have researchers in their primary markets, whose sole purpose is to feed back information about the latest jewellery trends and designs.
Wholesale Jewellery doesn’t necessarily have to be a buy off the peg industry these days. Most wholesale suppliers will create exclusive ranges on request, however with specific tools having to be made and amortised into the unit cost, in most cases, this strategy tends to be used by the larger retailers as it is cost-prohibitive for independent retailers and small chains. Most jewellery manufacturers can also be commissioned to produce replicas of specific high-value jewellery pieces on demand but, again, this carries additional tooling costs.Tiffany jewellery tends to be imitated more than most because of their recognisable designs. Given the quality of workmanship it can be very difficult to tell the difference between the imitation and the genuine article.